We live in a dynamic and changing world that has placed and will continue to place a significant demand on the family to sustain a certain standard of living.  The days where one spouse go to work and earn enough to provide a comfortable lifestyle is not a reality for the average family. 

Women have and will continue to have many job roles in the household.  Being a mom, wife, CFO, and all the many roles they have to play to ensure the family is well cared for has put significant demands on women.  Women who are divorced and single are under even more stress and from out research they account for more than married women with more support.

Women that are in the non-traditional married roles are presented with even more situations that create a whole new level of needs for financial awareness.