Women continue to believe that the financial industry, as a whole, is oriented more toward serving men. A majority of women still do not have a financial professional. And a vast majority of them find most financial information hard to understand and dull.

Financial professionals need to understand that women generally place a high value on interpersonal skills and feeling personally cared about. They are put off by a lack of responsiveness and the sense that they’re simply getting the run-of-the-mill solutions.

It was found in our research that women tend to prefer a more social way of learning about financial information. This includes learning in a group with others of similar life experience.  Financial advisors still have a way to go in assuring women that being financially capable can hugely impact their confidence, long-term security, and enjoyment of life positively.